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Buy a tee. Support a charity.

OUR THREE-FOLD MISSION

1. TO HARNESS THE CREATIVE POTENTIAL OF A COMMUNITY.

2. TO CHAMPION THOSE WHO CHAMPION OTHERS.

3. TO GIVE BACK THROUGH BUSINESS.

WE BELIEVE CREATIVE BRANDS HAVE THE POWER TO BE VEHICLES FOR CHANGE. FOR US, THIS MEANS NOT ONLY ENSURING THAT OUR CLOTHING IS ETHICALLY-MADE, BUT ALSO DONATING A PORTION OF OUR PROFITS TO NOTTINGHAM-BASED ORGANISATIONS MAKING A CHANGE IN THE COMMUNITY.


our three-step process

1. TELL A STORY

WE COLLABORATE THROUGH CONVERSATION WITH INDEPENDENT CHARITIES AND ORGANISATIONS TO CREATE DESIGNS WITH A STORY AT THE CENTRE.

2. WEAR A STORY

We work with high quality, ethical manufacturers to translate the design into a printed garment.

3. SUPPORT A STORY

As we collaborate with independent charities to form our designs we donate a percentage of the purchase price to the respective charity.


Buy a tee. 

support a charity

Every product indicates the amount or percentage donated in the product description.

We like to be transparent about the amount we’re donating, so when we say “10% is donated”, we mean that 10% of your purchase price is donated.

We want to be honest about where your money is going and the impact you’re making, so we chose this model to communicate our philanthropy.

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Our champions

We believe that creative brands have the power to be vehicles for change. For us, this means not only ensuring that our clothing is ethically-made, but also donating a portion of our profits to Nottingham-based organisations impacting the community.

We are proud to currently support the following causes through our clothing collection. Learn more about the organisations we support here:

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Harmless UK

Harmless is a national voluntary organisation for people who self harm, their friends, families and professionals. It works alongside an advisory group comprised of people who have a personal and professional experience of self harm. The advisory group is consulted about developments with Harmless, and assists in developing a service that is responsive to what people need.

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Into University Notts

IntoUniversity Nottingham East was the second Nottingham centre in partnership with The University of Nottingham. It opened in April 2013. IntoUniversity provides local learning centres where young people are inspired to achieve. At each local centre IntoUniversity offers an innovative programme that supports young people from disadvantaged backgrounds to attain either a university place or another chosen aspiration.

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We are always looking for new charities and non-profits to work with. Do you know of a smaller overlooked charity that deserves some attention and recognition? Or do you run a charity working in and around Nottingham? Get in touch we'd love to work with you.